Felma – Light Spring Midi Dress
Felma – Light Spring Midi Dress
Felma – Light Spring Midi Dress
Felma – Light Spring Midi Dress
Felma – Light Spring Midi Dress
Felma – Light Spring Midi Dress
Felma – Light Spring Midi Dress

Felma – Light Spring Midi Dress

Regular price R 1,948.50 Sale priceR 1,039.20
Save 47%
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Free shipping in South Africa
30 days Money-back guarantee
2 items: -15% · 3 items+: -20%

Colour
Size
Limited stock — only 4 items remaining.

The more you buy, the more you save

2 items
15% off
3 items
20% off
4 items
25% off
5 items
30% off

A Soft, Graceful Dress For Days When You Want To Feel Effortlessly Put Together

There’s a lovely ease about a dress you can simply slip on and feel instantly confident. This is one of those gentle finds from our little boutique — light, flattering, and ideal for those warmer days when you want something that feels special without any fuss.

Why This Dress Is So Loved

  • The relaxed flow skims beautifully, giving a flattering shape without clinging

  • Moves comfortably with you, making warm afternoons and long days feel effortless

  • Easy to dress up or down, so you can glide from a quiet lunch to an evening out with no changes

  • Slips on without any tricky fastenings, offering comfort and confidence in equal measure

Sandra L.

Sandra L.

Verified Buyer

★★★★★

You can feel the love in every piece.

I've shopped here for years and the quality has never slipped. So sad to see Claire close, but this coat will stay with me for a long time. A little piece of the store to keep.

✓ Verified purchase — Camel Oversized Coat
James M.

James M.

Verified Buyer

★★★★★

Hand-picked really shows.

You can tell every item was chosen with care. The blazer fits perfectly — sharp without trying too hard. Gutted the store is closing, grabbed two before they're gone.

✓ Verified purchase — Navy Wool Blazer
Rachel K.

Rachel K.

Verified Buyer

★★★★★

Heartbroken, but so glad I bought it.

Claire's story moved me to tears. Five years of love and it shows in the craftsmanship. This sweater is gorgeous — I'll treasure it. Wishing her all the best for what's next.

✓ Verified purchase — Cream Knit Sweater
David T.

David T.

Verified Buyer

★★★★★

These pieces deserve to be worn.

Couldn't agree more with Claire — too beautiful to sit in boxes. The coat speaks for itself, proper quality. Ordered one for me and one for my brother. Last chance, don't miss it.

✓ Verified purchase — Grey Wool Coat
Michelle W.

Michelle W.

Verified Buyer

★★★★★

A goodbye worth showing up for.

Clean, elegant, built to last — exactly as promised. Heartbreaking that it's the end, but I'm proud to own something made with so much heart. Already told three friends to shop before it's gone.

✓ Verified purchase — Linen Blouse

THE HEARTBREAK SALE

One painful goodbye. Five years of love.

We built this store together, Tom and I. Every piece picked by hand. Then life fell apart.

I'm the one left standing here with a warehouse full of beautiful clothes and a heart that needs to move on. These pieces deserve to be worn, not sitting in boxes while I figure out what comes next.

So I'm letting everything go. Up to 60% off the entire collection. This is real, and this is your last chance to own something made with everything we had.

Thank you for showing up.

— Claire

→ Shop the Heartbreak Sale — Up to 60% Off

What our customers are saying

★★★★★

I've been through a divorce. I felt every word Claire wrote. Ordered four pieces and cried opening the package.

Rebecca T. — Johannesburg
★★★★★

The quality is beautiful. But it's the card in the package that I'll never forget.

Amanda K. — Pretoria
★★★★★

I almost scrolled past this. So glad I didn't. Claire's story stopped me completely. Bought three pieces. Zero regrets.

Jessica L. — Durban
★★★★★

I came for the clothes. I stayed for the story. That handwritten card broke me in the best way.

Sarah M. — Stellenbosch